Potent DNA+ – Super Serum – 30ml

Combined Stem cells, medical strength Vitamin A, and superior antioxidants serum

This powerful cocktail of potent ingredients will make you fall in love with your skin! It is a serious and intensive serum formulated to include preventative and corrective benefits with a combined coalition of the most go-to ingredients in the industry. This incredible combination of stem cells, Vitamin A, antioxidants and peptides will give the results. This intensive plus serum provides powerful antioxidant protection and superior anti-ageing benefits.

Containing not only patented Iconic A® but PhytoCellTEC stem cells and more. Thus, giving a visible appearance of smoother and softer skin-enhancing radiance while also addressing the specific needs of ageing skin and helping to restore it to its youthful beauty.

Apply a small amount of Potent to the entire face avoiding eyelids. It can be used morning and night or as advised by your health professional. Use sunblock whilst using this product. For external use only. Avoid contact with eyes. Keep out of reach of children. This product contains retinaldehyde and may increase your sensitivity to the sun.





  • Patent protected technology provides optimal retinaldehyde stability and potency. Superior antioxidants and peptides.
  • Reduces the appearance of fine lines and wrinkles.
  • Supports activity to maintain soft, supple skin.
  • Studies have demonstrated a unique trademarked ingredient that protects our stem cells. It helps to improve the appearance of radiance, clarity, and tone.
  • Provides superior protection against ageing whilst speeding up repair.
  • Minimises irritation commonly associated with the use of retinol.

Featured ingredients
PhytocellTecTM Malus Domestica [Malus Domestica] (Apple) Fruit Cell Culture Extract – PhytocellTecTM is a preparation of plant stem cells. It is produced in Switzerland by a novel plant cell culture technology. The protection of skin stem cells is a breakthrough approach in anti-ageing cosmetics, and studies show that PhytoCellTecTM protects human stem cells and rejuvenates. Plant stem cells help to ensure and maintain the longevity of healthy properties while promoting softer lines and complexions. Stem Cell technology is believed to be the Holy Grail of Skincare. Plant Stem Cells are very active yet safe and will therefore write a new history in skincare.
Thiotaine [Ergothioneine (L)] – an amino acid antioxidant that addresses the recycling of Vitamin C, helping ensure efficient energy management while promoting the inhibition of tyrosinase actions (brightening effect). It has also been shown to aid in the skin’s natural ability to restore problem areas caused by UV exposure. Works as a clarifier also repairs DNA in mitochondria and neutralises free radical activity caused by UVA and UVB.
SYNC®-COLL (Palmitoyl Tripeptide-5)
 – A peptide complex that promotes skin-smoothing and anti-ageing benefits that have been shown to mimic the promotion of collagen. Peptide helps reduce the appearance of fine lines and wrinkles while also providing good moisturising properties that benefit the skin’s overall quality and appearance.
Goji Berry (InstaliftTM Goji) – For long term anti-ageing benefits and instant firming. Extract- ed from the highly nutritious and antioxidant-rich Goji berry. An isolated active glycopeptides fraction combines the skin lifting and firming strength of both proteins and polysaccharides. This Goji glycopeptides fraction forms a perfect rigid lifting mesh to support sagging and wrinkled skin by creating an immediately visible appearance of lifting. Goji glycopeptides further offer critical long-term anti-ageing functions, antioxidant activity and collagen stimulatory activity for a complete anti-ageing treatment.
Iconic A® [Retinal (Retinaldehyde)] – Was developed with the cornerstone and most future-forward Retinoid technology available, the patented Stabilised Retinaldehyde (aka Iconic A®). Iconic A® performs closest to Retinoic Acid pharmaceutical grade products without a prescription. Provides the ultimate bio-available Retinoid value that addresses wrinkles, hydration and skin ageing prevention properties. Iconic A® comprises the least irritating Vitamin A to the skin, making it a perfect anti-ageing product for most skin types. Iconic A® provides plant stem cell benefits that actively addresses and has shown to support natural skin rejuvenation turn-over, vastly improving the complexion of the skin.
Tocopherol (D-Alpha) – A Chirally Correct form of Vitamin E and the most effective. Extracted from natural bean and seed oils, this powerful anti-ageing antioxidant helps to defend the skin from damaging free radicals present in the environment, which can prematurely age the skin.
D-Boldine Peumus Boldus Leaf Extract – Very calming, helps protect against damage to the skin from UV rays. It is soothing with anti-microbial properties.
Punica Granatum (Pomegranate) Seed Oil – Pomegranate fruit is known as an antioxidant with a high polyphenol content that consists of properties that address environmental de- fence and clarification activity.

Aqua (Water), Caprylic/Capric Triglyceride, Stearic Acid, Glyceryl Stearate, Glycerin, Cetearyl Alcohol, Cyclodextrin, Polysorbate 60, Cetyl Alcohol, Retinal (Retinaldehyde), Palmitoyl Tripeptide-5, Ergothioneine (L), Lycium Barbarum (Goji Berry) Fruit Extract, Malus Domestica (Apple) Fruit Cell Culture Extract, Olea Europaea (Olive) Fruit Oil*, Peumus Boldus Leaf Extract, Punica Granatum (Pomegranate) Seed Oil*, Aloe Barbadensis Leaf Juice Powder*, Helianthus Annuus (Sunflower) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil*, Tocopherol (D-Alpha), Rubus Chamaemorus (CloudBerry) Seed Oil, Retinyl Palmitate, Lonicera Japonica (Honeysuckle) Flower Extract, Lonicera Caprifolium (Honeysuckle) Flower Extract, Pentylene Glycol, Phytic Acid, Xanthan Gum, Sodium Hydroxide, Lecithin, Citric Acid, Potassium Sorbate, Phenoxyethanol.

All skin types except sensitive.



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